Traditional Associations-vs-Web Based Marketing
Why should a party planner, wedding planner, event planner, in house corporate meeting planner, caterer, entertainment companies, DJ, hotel or any hospitality company join a association?
Are traditional networking associations dying? Small planning companies are thriving these days, and seem to be popping up at record rates. Why should planners (corporate or independent or wedding) or service providers (caterers, DJ’s, etc.) or any hospitality company join an association? Do they really help?
The web has brought a multitude of opportunities for social and business networking, and the opportunities are multiplying by the month. Are sites like LinkedIn.com and Friendster.com taking the place of traditional offline professional organizations when it comes to business networking?
Even the face of dating has changed due to networking sites like MySpace.com, Match.com, and Craigslit.org. People used to go to church socials, bars, community and private networking events to meet potential mates and scout new business, and now they are turning to online solutions. The online environment makes a blind introduction easier and more comfortable for both parties. It’s easier to digitally walk up to someone and introduce yourself than it is in person.
In our industry, I’ve heard some people claim that associations tend to bring people together as friends but that they tend not to net many business opportunities, and that the more involved they get in the association, the more politics becomes the central focus rather than business transactions. For years I've been a member of MPI, ISES and many other associations, but honestly, I’ve netted more employees than opportunities for new business.
What is your opinion on traditional associations?
I invite you to comment!
http://www.cimpa.org
http://iaam.org
http://www.mpiweb.org/
http://ises.com/
http://go2teamnet.com/
What magazines for the event industry do you read? It looks like good advertising not good content. How do we know that they are really interested in new products and services? Are they just after are money and really don't care? You might be surprised what we have heard. We want to hear who you think is the best publication and why. Call us at 866-438-4800 ext. 88 if you are a publication or association we want to hear why we should advertise or join.
http://event-solutions.com/
http://specialevents.com/
What is the difference between a big corporate meeting planner and the small private planner? Are the Jack Morton of the worlds; Helms Briscoe going to survive? Are the small guys getting the edge using online meeting and event planning management systems?
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posted by David Martin @ 6:34 AM
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