Saturday, April 29, 2006

Motor Sports Sponsorship Marketing

Welcome to PlanIt Podcast an event planning and party planning show dedicated to corporate meeting planners, wedding planners, party planners and anyone trying to plan that great event, party, meeting, wedding or group outing. Below are my show notes.

This episode is about motor sports sponsorship marketing and how that can tie into your companies brand and having a successful product launch. Kris Aitken Owner of Aitken Race Management give us idea’s on how to position our companies products and services and create meetings and events around her companies services.

We talk about the ever changing role of the corporate in house meeting planner and how today they are crossing over to being not only a meeting planner, but a brand manager, assistant to marketing and much more.

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